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Dally gives ChatGPT the context to understand your content: your posts, how each one did, your comments and your DMs. You add Dally to ChatGPT once, say hello, and Dally walks you through the rest in the chat. You need three things: a Dally account, a ChatGPT account, and an Instagram account to connect.
Until Dally is listed in ChatGPT’s plugin directory, you add it by its server URL with Developer mode on. These steps were checked on a Plus account on 2026-09-16, on a computer and in a phone’s browser. ChatGPT renames its menus often; if a name below differs, look for Plugins under Settings. A workspace can also hide plugins: if Create app is missing, ask your ChatGPT workspace owner to allow them.

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1. Create your Dally account

Open dally.ai and select Get started. Sign up with your email, then choose ChatGPT on the Add Dally to ChatGPT or Claude screen. That screen runs the same steps as this page and moves on by itself when ChatGPT connects. You do not need to connect Instagram first; Dally asks for it after you say hello.

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2. Turn on Developer mode

Use a computer, or a phone’s browser. On a phone, sign in to chatgpt.com in Safari or Chrome first: the ChatGPT app cannot add an app yet. Once Dally is added on the web, the same ChatGPT account can use it in the app too. Select Open settings on your Dally setup screen, or open Developer mode in ChatGPT’s settings. It is under Settings → Security and login. Scroll down to Developer mode and turn it on.
ChatGPT's Security and login settings with the Developer mode switch turned on
If the link lands on ChatGPT’s sign-in page, sign in, then open the link again.

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3. Add Dally to ChatGPT

1

Open the New Plugin form

Select Open apps on your Dally setup screen, or open Add Dally to ChatGPT.ChatGPT opens the New Plugin form. If it opens Settings → Plugins instead, choose Advanced settings → Create app; on a phone, select the + beside Search plugins.
2

Enter the name and the server URL

ChatGPT does not fill these in from a link. Enter Dally for the name, keep Server URL as the connection, and paste this URL:
Keep OAuth as the authentication and leave Advanced OAuth settings alone.
3

Accept the notice and select Create

ChatGPT warns that it has not reviewed a server you add yourself. Check I understand and want to continue, then select Create.
ChatGPT's New Plugin form with https://dally.ai/mcp as the server URL, OAuth chosen, the acknowledgement checked and Create circled
4

Sign in to Dally and allow access

Choose Sign in with Dally. A Dally sign-in page opens. Sign in with the same email you used in step 1. A Cloudflare “verify you are human” box can appear once; tick it.Read what ChatGPT is asking for, then select Allow access. ChatGPT returns to its plugins, and Dally now shows as connected. Your Dally setup screen notices within a few seconds and moves to Say hello.

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4. Say hello

Select Try in ChatGPT on your Dally setup screen, or open a new chat with the message filled in, and send it:
ChatGPT can ask for permission before it uses Dally. Read the action, then select Allow once or Always allow. Dally answers with a Connect Instagram card. Select it, approve Dally on Instagram, and come back to the chat. Dally reads your posts, then offers your first question. You can also connect Instagram, and later your other accounts, from dally.ai. Start a message with Using Dally whenever you want Dally to answer.

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What to ask

Each of these opens a new ChatGPT chat with the question filled in.
  • What should I make next? “Using Dally, based on content I’ve made and what’s working for others, what should I make next?”
  • Ideas in my voice. “Using Dally, give me five post ideas that reuse my own past stories and formats, not someone else’s.”
  • What’s working in my niche. “Using Dally, show me the top reels in my niche from the last 90 days and the hooks they open with.”
  • What’s working for me. “Using Dally, which of my posts performed best this year, and what do they have in common?”
  • How did my last post do? “Using Dally, look at my most recent post and tell me how it did against my average, and why.”
Dally can also change things when you ask it to: “Using Dally, save my latest reel to my Swipe file.” ChatGPT shows the action and can ask before it runs.

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Keep Dally up to date

ChatGPT keeps the list of Dally’s tools it read when you connected. When Dally says it has a new version, one press picks it up: refresh Dally in ChatGPT.

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If something looks wrong

Still stuck? Write to support@dally.ai or see dally.ai/support.